How The Lions Management Disrupts the Archetype for Creative and Modeling Agencies
Learn how this modeling agency is changing the game
With the rise of the digital age, the marketing industry has changed irrevocably. For years, the model has been to utilize celebrities and talent to promote brands and products. But in more recent times, marketing has vastly matured with social media and the internet dominating the advertising space. Now, because of how intelligent and capable marketing is, it requires more than a pretty face for a campaign to resonate with audiences. These days, branding and marketing is more heavily focused on marrying the right talent with the right brand. Though for one rising talent management, branding, PR and creative services agency out of New York, they recognized this trend some seven years ago when they set out to revolutionize and disrupt the standard of modeling and creative agencies via The Lions Management.
As culture continues to shift toward modernity, whether technology or behavioral patterns and trends, The Lions takes a new approach to marketing by encompassing all components of advertising, considering purposefully selected talent, strategy, tone and innovation. Representing the likes of industry-leading models including Gisele Bündchen, Irina Shayk, Candice Swanepoel, and Jasmine Tookes other break-through talents, the Lions has been recognized for their extensively resourceful network, with influence that reaches more than a hundred million consumers worldwide. Set apart from their competitors in the industry, The Lions remains committed to constantly re-inventing and building new and innovative features to benefit clients. Though for years, models and talent have been strictly considered for their talent, The Lions serves as a vehicle for models like Irina Shayk to explore opportunities where she is recognized as a business entrepreneur and not just a model. With an emphasis on enhancing the client’s brand, the agency seeks not to dilute their identity, but augment it with strategy and partnerships that are relevant and logical.
“Our goal is to represent and create talent that is able to create exciting experiences, elevate brands and, of course, drive sales,” says Ali Kavoussi, one of the partners of The Lions Management.
As one of the first to disrupt the archetype for modeling and creative agencies, The Lions has led the way, empowering talent regardless of controversy, giving transgender, minorities and unconventional talent the platform to be seen and heard. Partnering with internationally known brands inside and out of fashion like Instagram, DHL, and LVMH brands, they drive engagement and awareness by tailoring campaigns to a brand’s identity and needs.
With a comprehensive understanding of the industry and knowing what works, The Lions has managed to facilitate some of the most purposefully made, cohesive content and advertising in the market. As they continue to push boundaries, enlisting the latest innovations and thought-provoking strategy, The Lions remain known for their different, yet enormously effective approach.
To learn more about The Lions Management, visit their website or follow them on Instagram.
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