It’s the season of family filling the living room, swapping stories from the year gone by and, perhaps best of all, exchanging presents. For Tommy Hilfiger’s Winter 2026 campaign, “The Perfect Holiday,” ambassadors and cultural tastemakers from the Tommy family come together to share the rituals, traditions and holiday quirks that make the season their own.

Across a series of weekly videos featuring the likes of Travis Kelce, JISOO, Arón Piper, Josh Hart and Quen Blackwell, audiences get a glimpse into the many ways the holidays are celebrated. From low-key traditions to all-out festivities, expect anything-goes dress codes, plenty of food (arguably the best part of it all) and a few unexpected customs along the way.

The campaign’s central message? No two holiday seasons look the same, and the perfect celebration is entirely personal.

“My perfect holiday is all about taking it easy,” said JISOO. “If it’s a day off, I’ll sleep as long as I can and hopefully wake up around dinnertime. Then I’ll order something delicious, with dessert arriving at the same time so I can go straight from one to the other. That’s my idea of a very good day.”

Bringing together an eclectic cast that also includes Liverpool FC stars Florian Wirtz, Jérémy Jacquet and Dominik Szoboszlai, Tommy Hilfiger’s campaign captures the wonderfully unpredictable nature of the holidays. After all, the season is as much about familiar traditions as it is about making new ones. For Kelce, that means marking a particularly special milestone: his first holiday season as a married man.

“I’m excited for my first holiday as a married man,” said Kelce. “I love all the old traditions and can’t wait to start some new ones. I start celebrating as soon as that tree goes up.”

Holiday rituals look a little different for everyone. For Piper, the season calls for a trip to northern Spain and an invigorating winter swim, while Blackwell takes festive lighting to new heights, trading traditional roofline LEDs for a full-blown drone show. It’s this mix of personalities, preferences and unexpected traditions that gives the campaign its distinctly personal feel.

Of course, no holiday campaign would be complete without a little seasonal dressing. Tommy Hilfiger’s Winter 2026 collection approaches the festivities through the lens of modern prep, bringing together rich textures, considered layering and a timeless seasonal palette. Kelce wears a wool chore jacket, while Wirtz trades his Liverpool jersey for one of the season’s most “giftable sweaters”.

“Family has always meant so much to me, and has inspired my brand since the beginning,” said Tommy Hilfiger. “Over the years, we’ve built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don’t often get to see. There’s warmth, humor and plenty of personality — a contemporary take on the best of family life, expressed through confident modern prep.”

Because the holidays are ultimately about bringing people together: the family you know by heart, the friends who feel like family and, yes, even the relatives who test your patience. With its Winter 2026 campaign, Tommy Hilfiger celebrates the traditions old and new, the personalities around the table and the many ways to make the season your own.