How Yoni Chesner Scaled Amuzeinc. On Social Media and the Business of Fashion

From brands like Esther + Sasha and Man Repeller the roster keeps growing

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. According to a study done by Statista, It’s so important that around 92% of marketers use social media as part of their marketing efforts. In addition to that, 78% of salespeople engaged in social media are outselling their peers who aren’t. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, nearly 40% of small businesses don’t use social media. Even more concerning is that an additional 16% are unlikely to use social media for business at all.

Clearly, there’s a disconnect between those who are seeing the benefits of social media and those struggling to get started. However, one market leader who understands the benefits of social media and has been leveraging it to increase sales is Yoni Chesner. Starting out, Yoni was not a subject matter expert when it came to fashion. However as he grew in his professional career, he began to be interested in it. As a yeshiva student in his hometown of Baltimore, Chesner’s first job was in a bagel store that paid him $6 an hour. With that money, he got his first taste into fashion and bought merchandise at a Ross store.

Yoni Chesney

Shortly after, Chesner started spending time in New York City looking for deals that would help accelerate his business. He created long-lasting relationships with various people in the industry, which allowed him and his wife Chaya to create their business With this business, Chesner and his wife were able to build inventory through many different channels, allowing the company to scale and succeed. 

Now, the company has grown their customer base to over 150,000 users. Many of these users are Orthodox, who come from Chesner’s social circle. The brand heavily leverages Instagram, and it posts new items daily and sells them through direct messages. Amuzeinc. has worked with several prominent Jewish influencers, such as Esther + Sasha, Man Repeller, and many more. To learn more about Amuze, visit their website. 

 The company has accumulated a loyal customer base of more than 150,000 users, many of whom are Orthodox, coming full circle for Chesner. The brand largely relies on Instagram, posting new items daily and selling them through direct messages. Amuze has worked with many prominent Jewish influencers, such as Esther + Sasha, Man Repeller, and more.

Discover More