HUGO x BAPE Is Summer’s Coolest New Collaboration

Berlin meets Tokyo in HUGO’s new collaboration with Mr. Bathing Ape

  • Author:
  • Images courtesy of HUGO.

HUGO and Mr. Bathing Ape teamed up to create the summer’s coolest streetwear collection. Fusing HUGO’s Berlin roots with the BAPE’s pulse on Tokyo’s gritty fashion culture, the collaboration was made for rule-breakers and risk-takers who embody both brands’ spirit of self-expression.

A jacket from the HUGO x BAPE capsule collection.

The pre-fall 2022 capsule collection includes several dual-branded HUGO signature products, reinterpreted with a streetwear focused vibe. It revolves around the signature BAPE CAMO pattern, which was remade to add the classic HUGO red twist.

A hoodie from the HUGO x BAPE capsule collection.
Shorts from the HUGO x BAPE capsule collection.

Items in the collection range from t-shirts, hoodies, and socks to suit jackets, caps, an original skateboard, and co-branded sneakers

A t-shirt from the HUGO x BAPE capsule collection.

The capsule collection was unveiled at ComplexLand, a landmark metaverse event which took place from May 25-27. Participants at the event ad the opportunity to create their own retail experience as they shopped the collection in the virtual HUGO pop-up store.

To continue the high-tech theme, the campaign around the collection is driven by a global team of content creators, who will work together to create mash-ups that authentically reflect their individual styles and bring in unique visuals. 

Shoes from the HUGO x BAPE capsule collection.
Shoes from the HUGO x BAPE capsule collection.

The official limited-edition HUGO x BAPE collection is available now at select BOSS and Saks Fifth Avenue stores.

Discover More