Hunter Schafer Stuns in Prada's S/S 2022 Campaign

Hunter Schafer Stuns in Prada's S/S 2022 Campaign

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Hunter Schafer Stuns in Prada's S/S 2022 Campaign

The actress takes on another lead role, this time as the face of Prada's newest campaign

The actress takes on another lead role, this time as the face of Prada's newest campaign

Text: Anika Ljung

If you haven’t gotten enough of the Euphoria star this week, Hunter Schafer is now the face of Prada’s Spring/Summer 2022 campaign, “In The Mood For Prada.” After wearing custom Prada to the Euphoria Season 2 premiere last week, she graces the newest campaign with ethereal beauty, complemented by models Julia Nobis, Selena Forrest, and Lina Zhang.

The collection by Miuccia Prada and Raf Simmons is an intimate exploration of sensuality and desire. Captured through the lens of David Sims, the models are depicted in the act of dressing or undressing, nodding the personal relationship between a woman and her clothes and the quiet beauty behind everyday gestures.

Prada's aura is captured by the essence of closeness and femininity, presenting each woman as the focal point of the photos. As the season unfolds, expect to see a series of videos and photographic contributions by emerging artists invited by the Italian brand to invoke their interpretation of the designs, the campaign and the mood of Prada. 

Credits: Photographer: David Sims. Creative Direction: Ferdinando Verderi. Images courtesy of Prada.

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