"I Feel So Crazy" Takes New York Missoni Boutique by Storm

"I Feel So Crazy" Takes New York Missoni Boutique by Storm

I Feel So Crazy, a project in the “Surface Conversions” series, brought artists Raúl de Nieves and Jessie Stead to Missoni’s NYC boutique store.

I Feel So Crazy, a project in the “Surface Conversions” series, brought artists Raúl de Nieves and Jessie Stead to Missoni’s NYC boutique store.

Text: Julian Wright

Angela Missoni has been lauded for her ability to keep her family’s legacy brand alive and fresh for so many years. Growing from a small knitwear workshop into a multi million-dollar fashion enterprise, Missoni has expanded its reach worldwide. Earlier this week, Missoni's boutique in New York City had extra dazzle – as performance art with I Feel So Crazy.

On May 22nd, Missoni invited Raúl de Nieves and Jessie Stead to exhibit I Feel So Crazy in-store. Along with their performative partner, Nathan Whipple, de Nieves and Stead transformed the boutique into a gallery of sorts, with their art front and center. The three together are collectively known as the band, Hairbone. Grids of collaged photos filled the space, highlighting moments from the band’s 10 years of activity through candid portraits and video. The band didn’t just celebrate its history; it made some by performing some of its eclectic music in an extravagant spectacle.

I Feel So Crazy is another project in the Missoni series, “Surface Conversions”. The installations will exhibit through September. Take a peek at them and the launch event below.

Christian Bendek, Moti Ankari, Lando Griffin, Barrett Pall, Talun Zeitoun for "I Feel So Crazy"
Missoni New York
Missoni New York
Missoni New York
Missoni New York
Missoni Boutique
Missoni Boutique
Missoni Boutique
Missoni New York
Servane Mary and Hope Atherton
Raul de Nieves, Jessie Stead, Nathan Whipple
Raul de Nieves, Jessie Stead, Angela Missoni, Nathan Whipple for "I Feel So Crazy"
Raul de Nieves, Angela Missoni 1
Moti Ankari, Christian Bendek

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