Angela Missoni has been lauded for her ability to keep her family’s legacy brand alive and fresh for so many years. Growing from a small knitwear workshop into a multi million-dollar fashion enterprise, Missoni has expanded its reach worldwide. Earlier this week, Missoni’s boutique in New York City had extra dazzle – as performance art with I Feel So Crazy.

On May 22^nd, Missoni invited Raúl de Nieves and Jessie Stead to exhibit I Feel So Crazy in-store. Along with their performative partner, Nathan Whipple, de Nieves and Stead transformed the boutique into a gallery of sorts, with their art front and center. The three together are collectively known as the band, Hairbone. Grids of collaged photos filled the space, highlighting moments from the band’s 10 years of activity through candid portraits and video. The band didn’t just celebrate its history; it made some by performing some of its eclectic music in an extravagant spectacle.

I Feel So Crazy is another project in the Missoni series, “Surface Conversions”. The installations will exhibit through September. Take a peek at them and the launch event below.