Ikea x Virgil Abloh to Takeover Paris FW

Ikea x Virgil Abloh to Takeover Paris FW

The powerhouse collab will setup shop at Cité de la Mode et du Design.

The powerhouse collab will setup shop at Cité de la Mode et du Design.

Text: AJ Longabaugh

Off-White founder, Louis Vuitton Menswear Creative Director, and overall modern fashion mogul Virgil Abloh is aiming to create a different type of buzz this fashion month.

Starting on September 29, Abloh will be hosting a pop-up shot full of limited edition rugs from his forthcoming Ikea collaboration. Serving as only a glimpse into the broader collection set to launch in 2019, Ikea's Henrik Most says, “We just couldn’t wait. A lot of people are engaged and curious about this collaboration….and we constantly get the question when we will make it available to people. So we decided to respond to this by speeding things up a bit and releasing a few rugs."

Even if it's only a "few rugs" as Most puts it, Abloh's power as a major force in the world of design at large is seemingly unmatched. The real question is: When are people going to start lining up and how can I score one of these high-fashion home goods?

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