IMG x Spring Studios Pioneer Inaugural Event Intersecting Fashion With Tennis In NYC
Capturing the zeitgeist of the now, two major industry conglomerates commence their latest event, “Glam Slam,” at Spring Studios.
Fashion and Tennis – two words you never find in the same sentence. This upcoming September, the global titan modeling agency of IMG and 360 fashion, beauty, and lifestyle agency Spring Studios will execute the creation of a new consumer event, entitled Glam Slam, a fashion and tennis experience. Located on the Rooftop Terrace of Spring Studios in Tribeca, the inaugural event will celebrate the intersection of tennis and style through a series of daily programming, screenings, and hospitality.
Transpiring during two of New York’s biggest tentpole franchises, the final Tennis major of the year and New York Fashion Week, the Glam Slam will feature five days of screenings, fashion presentations, and limited merch collaborations. Plus, special guest appearances from A-list tennis and fashion stars, allow consumers to experience an exclusive slice of both tennis and fashion during these two quintessential New York City moments. So far, the line-up includes IMG Tennis, a division of WME Sports, client Maria Sharapova, and the fashion industry’s most stylish tennis enthusiasts, including Laura Brown, Cynthia Rowley, and Maison Kitsuné. More star-studded appearances will be revealed soon.
Leslie Russo, President of IMG Fashion Events and Properties, shared, “Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion. There is no other company that can tap into an ecosystem of fashion, tennis, culinary, and consumer ticketing experiences, all under one roof. This is the first in our expanding portfolio of new IP and consumer franchises that we are developing across the Endeavor network out of IMG Fashion Events.”
As presenting sponsor, Chase Sapphire is giving Sapphire Reserve cardmembers unique access to this event with VIP seating, bespoke event programming, and exclusive event merchandise, all available through the Ultimate Rewards portal. Glam Slam is just one of many Chase activities available for fans during New York’s major tennis tournament.