For the 20th anniversary of Bulgari’s B.zero1 collection, there is a pop-up installation on the Oculus at the World Trade Center in NYC. The 10ft tall, 3,400 square foot Labyrinth design is based on the Coliseum in Rome and will remain on the main floor of the building from today through the 8th of May.

Honoring the legacy of B.zero1, the installation is sectioned into 5 different “chapters” centered around the history and ethos of the brand, such as “Genealogy”, “Iconic Women of Design”, “Design Legend”, “XX Anniversary”, and “Celebration Experience”. Along with artwork and photography celebrating strong women, something B.zero1 is built upon, there is an interactive experience for guests in the main room that takes them on a “journey” through Rome and the making of the Design Legend ring. To finish, there are private rooms where try-ons are allowed with product specialists of the latest and unreleased items.

The temporary exhibit/store has already attracted a mass of attendees, such as for the opening where Shea Marie, Jessica Wang, Lainy Hedaya and others were seen browsing the designs on show.