Kosas Cosmetics has unveiled Impressionist, a new campaign created in collaboration with artist, photographer, and filmmaker Petra Collins, whose distinct visual language has become synonymous with contemporary femininity and intimacy. Serving as both muse and creative inspiration, Petra Collins brings her signature perspective to Kosas Cosmetics’s latest launch, transforming makeup from a tool of transformation into something far more personal.

Courtesy of Kosas Cosmetics featuring Petra Collins

At the heart of Impressionist is the idea of makeup as an emotional imprint, a trace of feeling left on the skin that reflects connection and self-expression. The campaign draws inspiration from the collection’s painterly, skin-first approach to color, emphasizing beauty that feels natural and human. Through Petra’s lens, makeup becomes part of everyday rituals.

Courtesy of Kosas Cosmetics

Set within sunlit bedrooms, bathroom mirrors, and moments shared between friends, the imagery reflects Collins’ signature exploration of modern femininity, intimacy, and the emotional textures of everyday life. Products are exchanged between women, applied with fingertips, and incorporated into acts of care that feel spontaneous and authentic. Rather than presenting an idealized version of beauty, Impressionist celebrates the small, meaningful interactions that shape how we see ourselves and one another. Shot with a soft-focus sensibility and complemented by nostalgic VHS-inspired motion, the campaign evokes the feeling of rediscovered memories. With Impressionist, Kosas Cosmetics continues to promote a vision of beauty rooted in individuality and self-acceptance.