After an incredible menswear show back in January, Louis Vuitton has dedicated its Soho pop-up space to celebrate the Men’s Fall/Winter 2025 Collection. Co-designed by Pharrell Williams and NIGO, the event space is an invitation to experience the collection not just as clothes, but as a sensory journey.

From the moment you enter 104 Prince Street, you’re swallowed by stacked LED cubes looping footage from the original fashion show, setting the tone. It was just last winter that guests took over this same space to view the iconic re-edition of the Louis Vuitton x Murakami collaboration.

The installation at the center mirrors the runway set itself: a sculptural statement with retractable vertical drawers. Open one, and you find iconic ready-to-wear pieces alongside the debut LV Buttersoft sneaker.

The vibe is intimate but busy. Silhouettes of Pharrell and NIGO, backlit and softly glowing, hover over the space, underscoring their involvement in the collection and the event. At the heart is the Charms & Accessories Bar, a playful hub where guests can personalize bags with the exact charms that walked the runway, turning each piece into a customizable, one-of-a-kind treasure.

This pop-up isn’t just retail, it’s a layered narrative told through light and design. It threads Louis Vuitton’s archival emblems with Pharrell and NIGO’s unique fusion of dandyism, streetwear, and traditional Japanese motifs. The space invites visitors to not just see the collection but to inhabit it, explore it, and make it their own.

For New Yorkers or visitors, the Soho pop-up remains open through early August. The Louis Vuitton Fall/Winter 2025 collection can be shopped in stores and online at us.louisvuitton.com.