For the Métiers d’art 2026 campaign, CHANEL introduces Matthieu Blazy’s first collection for the House through a cinematic series photographed by Craig McDean and filmed by Rahim Fortune in New York.

The collection moves across decades, from the 1920s to the present day, combining everyday essentials with more refined pieces. Tailored suits, elevated knitwear, denim, fluid trousers, and floor-length gowns appear alongside classic CHANEL codes such as pearls, camellias, and two-tone shoes, all reinterpreted through a modern lens.

Accessories play an important role throughout the collection, including leopard-print headpieces, animal-inspired brooches, baseball caps, and sculptural bags. Freedom of movement remains central to the silhouettes, with wrap skirts, soft tailoring, and supple leather accessories lending the collection an effortless sense of ease.

“I like the idea that fashion allows you to be whoever you want to be. It’s almost a sense of inventing your own superpowers. This is something Gabrielle Chanel knew very well.”

-Matthieu Blazy

The campaign also highlights the craftsmanship behind the Métiers d’art collections, showcasing the work of the maisons d’art at le19M in Paris, including Lesage, Massaro, Goossens, Lemarié, Atelier Montex, and Maison Michel.

Featuring models including Anok Yai, Julia Nobis, and Penelope Ternes, the campaign presents a cast of distinct characters and personalities through a cinematic lens.