Introducing Gucci 100 Pop-Ups

Introducing Gucci 100 Pop-Ups

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Introducing Gucci 100 Pop-Ups

Find a Pop-Up near you to celebrate the 100th anniversary of one of the world’s leading luxury fashion brands.

Find a Pop-Up near you to celebrate the 100th anniversary of one of the world’s leading luxury fashion brands.

Text: Alexa Shahrestani

Gucci has announced a new series of Pop-Ups featuring Gucci 100 - a collection curated to celebrate the House’s centennial. The 100- year celebration takes place under Creative Director Alessandro Michele and President and Chief Executive Marco Bizzarri, and aims to connect and engage with clients from around the world and their surrounding communities.

Paying homage to the Maison’s status in pop culture, lyrics from songs past and present that name-drop Gucci are incorporated onto the pieces of the Gucci 100 collection. Pop-Up visitors are invited to interact with features of the display that unveil a variety of songs from different decades that have mentioned the brand.

The Pop-Ups are placed in various locations within the United States and Canada, with those in the Meatpacking District and Miami Design District’s Plaza taking up 18,000 square feet and 5,500 square feet respectively. The following locations have been announced:

New York’s Meatpacking District, 446 West 14th Street

Miami Design District Paradise Plaza, 151 NE 41st Street 3rd Floor

Saks Fifth Avenue New York, 611 5th Avenue

Holt Renfrew Vancouver, 737 Dunsmuir St., 2nd Floor

South Coast Plaza Jewel Court, 3333 South Bristol Street Suite

Gucci Houston, 5015 Westheimer Road

Gucci Beverly Hills, 347 N Rodeo Drive

Gucci Chicago, 900 North Michigan Avenue

Gucci Atlanta, 3500 Peachtree Road

Gucci San Francisco, 240 Stockton Street

Gucci Toronto, 130 Bloor Street

A digital version of the Pop-Up, the Gucci 100 Digital Pop-Up, is also available through a dedicated platform on the Gucci website and Gucci App. For more information visit the Gucci website.

Credits: Photos courtesy of Gucci.

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