Introducing J'adore the New Absolu

Introducing J'adore the New Absolu

"An extraordinary universe. An ode to women, all women, stronger together as one."

"An extraordinary universe. An ode to women, all women, stronger together as one."

Text: AJ Longabaugh

For the release of their new fragrance, Dior has unleashed a stunning short film starring actress and sublime muse Charlize Theron.

Shot by Romain Gavras, the short film features an effortlessly mesmerizing Theron in "An extraordinary universe. An ode to women, all women, stronger together as one." reaching its climax as the girl-power collective marches forward in identical, intricately beaded dresses.

In an interview with Harper's Bazaar, Theron says, "The climate right now is one where it’s pretty impossible to do anything in the creative world and not acknowledge that diversity is important. Women from all different cultures, backgrounds and countries are coming together in solidarity to say, ‘we are done’ and are acknowledging that we have to work together to stop this lack of representation. Any time I work with Dior, there is always a conversation happening about diversity and the perception of women and I’m lucky to get to work with a brand that is as interested in those questions as I am."

Dior perfumer and creator of the new fragrance, François Demachy says, "J’adore Absolu is of course an ode to expressive floral Absolutes that require precision handling. You can’t work on them all in the same way – you need to create nuance and dialogue. In this composition, I wanted the full intensity of Jasmine to shine through. It is animal, fruity and brimming with sunshine. When swathed in the honeyed notes of Oranger and Rose, it takes on more nectar-like, lush accents."

Watch the J'adore the new Absolu film starring Charlize Theron below:

Credits: IMAGES COURTESY OF DIOR

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