Introducing LOIS V DENIM, Our Collab With Lois Jeans

Take a closer look at the golden partnership.

Lois and V have joined forces to create LOIS V DENIM, a special lineup of timeless styles inspired by our shared love for fashion and jeans. The collection fuses archival elements with contemporary details to design eight stunning options that are sustainable and built to last. 

The Ninette.

The styles were modeled by Emily Ratajkowski, Abby Champion, Ashley Graham, Elieen Gu, Nyja Abdullah, Vinson Fraley, and Taras Romanov on the eight covers of V131, “Golden Age.” The lineup features four women’s and four men’s options with our signature V logo detail embroidered on the pockets. 

The Raven is a new tapered, straight fit made with special sustainable techniques that give the blue jeans a vintage air. The Ninette is an ‘80s-inspired flare available in black and blue options with a faded duo-tone effect on the legs – made with Lois’s eco wash technique that saves 60% water.

The Trumpet Split.

The River is a contemporary spin on a signature style straight out of the label’s archive, with a high-waisted straight fit that adds an enhanced vintage look. Finally, the new Trumpet Split is a blue skinny bootcut with a split detail at the bottom. 

Men’s styles are just as hot and versatile. The Dario is a version of the classic bootcut, available in blue or white. The Marvin is a regular straight fit in blue, black, or white, made of twill fabric and with Lois’s Eco-spray machine, reducing chemicals to almost zero.

The Marvin.

The Basse is the collection’s skinny, a slim fit with some stretch for extra comfort that features a subtle Strikey construction at the warp, and is also dyed with the Eco-spray technique. The Bruno is Lois’s new carrot, available in blue or white – guaranteed to add a cool, modern touch to any casual look.

The Bruno.

Learn more about the collection and shop all eight styles on

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