For a brand where fashion meets sustainability, who better to ignite the flames of change than the ultimate icon herself, Pamela Anderson? RE/DONE, the avant-garde denim brand, has officially joined forces with the actress and pop culture figure to launch a capsule collection that’s as eco-conscious as it is stylish.

Courtesy of RE/DONE

From recycled fabrics to vegan leather back patches, every piece in the RE/DONE & Pam collection is a testament to Anderson’s dedication to the planet. With a keen eye for design and a passion for environmental responsibility, Anderson brings her iconic looks back to life, but this time, on her own terms.

The campaign, shot on Anderson herself by an all-female team of creative powerhouses, including Lolita Jacobs, Java Jacobs, Lea Colombo, Katie Burnett, and Cyndle Komarovski, captures the essence of Pamela’s true, playful nature while exploring the dynamic interplay between color and emotion.

Courtesy of RE/DONE

From her days as the quintessential Baywatch babe to her unforgettable roles on the big screen, Anderson has always been a trendsetter, pushing boundaries and challenging conventions with her fearless style, epitomized by those iconic red swimsuits and sky-high heels. Beyond fashion, her fearless advocacy for animal rights and environmental causes showcases her as not just a fashion icon, but a force to be reckoned with, using her platform to drive positive change in the world.

The capsule collection is available worldwide at shopredone.com, RE/DONE retail locations, and select luxury stockists.

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