Introducing the Color of the Decade: Classic Blue

Introducing the Color of the Decade: Classic Blue

Timeless, elegant, and dependable: if Pantone has any say, that’s how the 2020’s will kick off.

Timeless, elegant, and dependable: if Pantone has any say, that’s how the 2020’s will kick off.

Text: Sara Zaïdane

Pantone announced today that shade PANTONE 19-4052, also known as Classic Blue, is our color of 2020. While recent years may feel [chaotic] (read: the 2020 election, the impending climate crisis, literally anything happening in the news) Classic Blue invokes peace and tranquility to the human spirit - the perfect way to start this new chapter.

“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

For this new era, Pantone brought the color one step further by becoming the company’s first multi-sensory color of the year in its history. Pantone created the taste, sound, taste and feel of Classic Blue for fans to enjoy and feel at home in this new decade.

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