It Stays In The Hadid Family For Versace SS22

It Stays In The Hadid Family For Versace SS22

It Stays In The Hadid Family For Versace SS22

In an ode to Richard Avedon, the Hadid Sisters and special cameos boast their sisterly bond.

In an ode to Richard Avedon, the Hadid Sisters and special cameos boast their sisterly bond.

Text: Meena Jannah

In the essence of the "reclining figure," Bella and Gigi Hadid, along with Donatella Versace, are a vision of kinship in the latest Versace campaign.

In the campaign shot by photographic duo Mert Alas and Marcus Piggotthe sisters and designer are pictured in classic Versace motifs: crimped hair, little black dress, and the brand's latest satin Triplatform sandals. Versace's community message translates as family is the essence of every image in the campaign; whether the Hadids are caught in the embrace in bright alternating leathers or pose to give the new La Medusa bag the spotlight, the bond between the two cannot be mistaken. In a press release, Donatella states, "Family is always at the heart of everything I do, which is why I love Bella and Gigi so much" and that "I want this campaign to be a warm hug to the global Versace family at the start of 2022!"

Along with Donatella, the Hadid's were joined by the newest face for Versace, Maluma, who stars in the Spring/Summer 2022 men's campaign.

Credits: Images by Mert Alas and Marcus Piggot/Courtesy of Versace

UP NEXT

Rome Is The Muse In Fendi Couture Spring 2022
Past, present, and future combine in Fendi's newest couture collection, which boasts feminine piece with a touch of fantasy