Italian Eyewear Brand Persol Celebrates the Old with the New

Italian Eyewear Brand Persol Celebrates the Old with the New

Italian Eyewear Brand Persol Celebrates the Old with the New

Persol's latest collection is a timeless extension of the Italian eyewear brand's reputation for high quality, stylish design. Take a look.

Persol's latest collection is a timeless extension of the Italian eyewear brand's reputation for high quality, stylish design. Take a look.

Text: Teddy Willson

Luxury eyewear brand Persol lives up its namesake in its latest collection and campaign, “For The Sun. Not Only.” The Italian company’s name is a literal translation of the very function of its product—for the sun.

Not only does the new collection celebrate the brand’s trademark, but also its history. Reissued eyewear styles made their way out of the archives and back onto shelves, alongside brand-new summer releases.

Among the reimagined frames is the PO3225S style, which features a boxy design and key bridge inspired one of Persol’s most popular glasses. The style looks like it could have been pulled straight off the set of an ’80s movie, and it basically was. Tom Cruise wore Persol’s PO3225S sunglasses in his 1988 film, “Cocktail.”

Persol’s 649 model, the aforementioned best-seller, got a fresh update with double-layer acetate combined with polar lenses in a variety of colors. Subtle patterns grace the front frame, accentuating the brand’s iconic arrow.

The PO3219V design was introduced to the line, providing another option for those looking for sleek, durable and stylish optical eyewear. The acetate oval glasses are a nod to the ’30s, a decade that saw an increase in the popularity of eyewear simply for the sake of style.

Actors, musicians, models and artists—including Gabriel Kane Day-Lewis, Leyna Bloom, Jeremy McClain, and Sean O’Pry—gathered yesterday for an intimate dinner at the Gramercy Park Hotel in New York to celebrate the new Persol launch.

Click through the gallery below to browse photos from the event and Persol’s new special editions.

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