Once dominating the Y2K era we all know and love, Kimora Lee Simmons is bringing Baby Phat out of retirement. Inspired by the fast-paced neon under-glow of the aughties street scene, Baby Phat x PUMA present a fiercely bold new collection that shines a spotlight on PUMA women. Embodying all of the confidence and power of the 2000’s It Girls, the innovative collection puts PUMA women right in the driver’s seat. 

Featuring apparel and footwear, Baby Phat x PUMA draws in iconic silhouettes with a slight feminine twist. The iconic PUMA Mayze gets a Baby Phat makeover with all-leather upper, electric pops of pink, and signature branded charms. 

Simmons stars in the campaign alongside her daughters, Ming and Aoki. The mother-daughter trio highlights the collection by posing against the city skyline, dressed head-to-toe in the collaboration.

The collection also includes sleek ribbed bralettes, bike tights, a crop T7 jacket, and a fitted tee with PUMA and Baby Phat co-branding. Fueled by the bright pops of pink, touches of gold, and shimmering accents from the beloved Y2K era, this high-energy dream collaboration is not one to miss!

The PUMA x Baby Phat collection retailing from $25-$110 is out now on PUMA.com, Footlocker.com, Champssports.com, and select Foot Locker and Champs Sports stores. Additional PUMA x Baby Phat styles will launch later this year.