Ivanka Trump Shuts Down Her Fashion Brand

Ivanka Trump Shuts Down Her Fashion Brand

The female face (and brains?) behind Trump’s presidency finally shutters her namesake label.

The female face (and brains?) behind Trump’s presidency finally shutters her namesake label.

Text: Thomas Chou

After a year of distancing herself from her commercial brand, Ivanka Trump, Donald Trump’s eldest daughter and top White House adviser, announced that the brand would officially be shut down. Amid rampant concern and criticism as to how her father’s presidency could potentially unfairly affect sales, Ms. Trump has decided to close the business once and for all.

In an official statement, Ms. Trump claims that her commitment to her father’s administration supersedes that of the fashion brand.

“After 17 months in Washington, I do not know when or if I will ever return to the business,” Ms. Trump said, “but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

According to a spokesperson for the brand, the process of rolling out the shut down is set to begin immediately. Additionally, the brand’s 18 employees will depart in the coming weeks. While existing products will continue to be sold, no new designs will be added for the upcoming spring season.

The brand has seen its fair share of criticism — from disputes of plagiarized designs, to speculated inflation of sales due to her father’s presence in the public eye, even so far as outright boycotting in protest of her father’s election into office. Furthermore, Nordstrom, one of the largest national department stores, officially stopped carrying Ivanka Trump’s products after mass criticism of what the brand’s founders stand for politically. After a tumultuous and highly controversial time in office, it comes as no surprise that the Ivanka Trump label has stumbled into considerable turbulence.

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