J BRAND And Halpern Announce Fall 2020 Collaboration Collection
Denim meets opulence in this unique collaboration.
Sweatpants, yoga pants, and all comfy bottoms have had a good run this year. For most of us, a Zoom meeting in our living room was as far as we had to go for months. But as fall creeps in and places continue to reopen (at least for now), we realize that our closet may be in need of some clothing upgrades. So when J BRAND announced an exciting collaboration with London-based designer Michael Halpern as part of the Fall 2020 Collection, we knew we were in for a treat.
The new collaboration debuted at London Fashion Week in February alongside Halpern’s stunning designs, and launched this week on September 2nd. Having previously collaborated with a host of internationally renowned designers such as Simone Rocha, New York power duo Proenza Schouler, and London-based designers Christopher Kane and Bella Freud, J BRAND is as known for supporting emerging and modern design talent as it is for its premium sustainable denim.
Born in New York, now in London, Halpern’s distinctive sequined designs experienced rapid commercial success since launching in 2016. Inspired by his mother’s stories of New York in the 1970s, Halpern honed a disco-inspired aesthetic early on in his career, which can be seen in this new capsule with the denim brand.
“This collaboration has given me the opportunity to express myself in a way I haven’t previously. It was so exciting to be able to use such incredible materials, like J BRAND’s brilliant eco foil denim and embossed leather snakeskin, to create a capsule collection epitomizing the Halpern aesthetic: true glamour whilst kissing classic Americana,” stated Halpern.
The 9-piece collection features forward versions of beloved J BRAND fits in the world’s finest fabrics, J BRAND’s unmatched sustainable denim washes, and, of course, Halpern’s trademark affinity for shine and unabashed glamour. The offering comprises six bottoms in denim, coating, and leather, along with three jackets (one patent leather balloon-sleeve trench, a denim blazer and snake-embossed leather blazer); in total, all denim pieces possess sustainable elements and/or use J BRAND’s exclusive Eco Wash techniques. The collection combines Halpern’s signature opulence with J BRAND’s unrivaled denim expertise.
The collection is available online and at global shopping destinations now.