In a choreographed ode to movement, j-hope of BTS collaborates with Louis Vuitton for their Keepall campaign. j-hope, announced as a Louis Vuitton House Ambassador in February, is featured in stylish monochrome looks, adorned with the iconic Louis Vuitton Keepall.

The acclaimed artist, who achieved worldwide fame as a member of the renowned pop group BTS, is captured in dance-like expressions throughout this campaign, reflecting not only his mastery of choreography but also highlighting Louis Vuitton’s distinctive style.

Created during the 1930s, the Keepall embodies versatility, making it a perfect choice for both weekend getaways and exciting journeys. Throughout the years, this timeless bag has been a source of inspiration for various artistic collaborations, attracting renowned talents such as Yayoi Kusama, Takashi Murakami, and Stephen Sprouse. With its status as the Maison’s iconic travel companion, the Keepall continues to be highly sought-after and cherished by travelers worldwide.

The Keepall campaign featuring j-hope is currently running on all Louis Vuitton digital and social channels. To view the Keepall collection, check out louisvuitton.com.