J.Lindeberg x Golden Bear Debut New Collaboration
The Scandinavian aesthetic and California sportswear brands come together for a new limited edition varsity jacket.
The limited edition retro varsity jacket admires American sportswear fashion while adding Scandinavian taste from J. Lindeberg. They were designed with the versatility to be worn as a relaxed sports streetwear look or polished and tailored. The jacket is set to launch in February 2023.
“We’re the brand that bridges sports and fashion; New York and Stockholm, and we always aim to push new boundaries. Designing a second limited-edition jacket with Golden Bear felt like the perfect sequel –one that, again, combines the wild and the cultivated,” says Neil Lewty Head of Design J. Lindeberg.
The jacket’s artwork and badges were designed by J.Lindeberg’s Stockholm design team but produced in San Francisco, California. The varsity jacket is made with leather skins as each is carefully selected and varies in differences like color, mark, and minor blemishes make not one jacket similar. The Golden Bear jacket is a part of the J.Lindeberg SS23 collection, “Wildlife: Out of Bounds,” where city life streetwear meets the outdoors.