In an effort to bridge fashion and sports by connecting cultures all across the world, J. Lindeberg presented their SS24 collection at Copenhagen Fashion Week–unveiling their new collection inspired by avant-garde designs, sportswear, and crossover looks that underscores the brand’s ability to blend athleisure style, performance, and versatility into fashion.
Nestled within a stylishly unrefined yet sophisticated gallery, the presentation artfully blended the gritty energy of a mechanic’s workshop with the polished glamour of a high-end display. Building upon the momentum of last autumn’s runway show, the display seamlessly carried forward the narrative. This parallel underscores the brand’s ongoing exploration of the vibrant intersection between fashion and sports.
Embarking on a picturesque voyage of inspiration, the collection draws from the vibrant energy of New York City and the serene beauty of Sweden’s Gotland Island. The blend of city energy and tranquil landscapes allowed the brand to curate pieces that seamlessly enhance an active lifestyle while prioritizing sustainability and innovation. Standout features include sport polos and breezy layers, each meticulously crafted from premium natural fabrics. Others include biker jackets and leather garments that emphasize a style made for the fast life.
“We envisioned an immersive experience that revs up the spirit of adventure while maneuvering a new thrilling, high-octane intersection between fashion and sports,” said Neil Lewty, Chief Creative Officer at J. Lindeberg. “The choice of venue gave us an opportunity to present the garments out of context, much like the way we see our collections – you can mix functional sport styles with key fashion options for any occasion and everyday wear. This is the way we believe people like to dress…the new normal.”