Chanel has entered a new cinematic chapter with Bleu de Chanel L’Exclusif, the house’s latest fragrance campaign starring Jacob Elordi and directed by Academy Award-winning filmmaker Alfonso Cuarón. Marking the first action film ever created for a Chanel fragrance, the campaign transforms the world of Bleu de Chanel into a suspenseful story driven by instinct, desire, and pursuit.

Set against the backdrop of a futuristic metropolis, the film follows Elordi through a high-stakes chase that explores freedom, risk, and the thrill of pursuing something just unreachable. Balancing action with humor and elegance, Cuarón reimagines the traditional fragrance campaign as a cinematic exploration of desire and identity.

Courtesy of Chanel

Created by Olivier Polge, Perfumer Creator for Chanel, Bleu de Chanel L’Exclusif offers a deeper and more intense interpretation of the Bleu de Chanel signature. Built around sandalwood, the fragrance reveals a warm, woody composition with rich amber undertones, creating a magnetic and enveloping scent.

The collaboration also continues Chanel’s long-standing relationship with cinema. Known for acclaimed films such as Roma and Gravity, Alfonso Cuarón brings his distinctive visual language to the project, creating a campaign rooted in tension and emotion. At the center of the story is Jacob Elordi, the new ambassador for Bleu de Chanel L’Exclusif. Following acclaimed roles in Saltburn and Priscilla, the Australian actor has become one of the most compelling talents of his generation. Chanel describes Elordi as embodying a new vision of masculinity, one defined by freedom, instinct, and emotional complexity, qualities that underpin both the campaign and the fragrance itself.

Courtesy of Chanel