Jacquemus Will Celebrate 10 Year Anniversary in Provence

The brand will celebrate its history through a co-ed fashion show in Jacquemus’s hometown.

Simon Porte Jacquemus started his fashion label when he was just 19 years old. Following the sudden death of his mother, the French designer started his namesake brand in homage to her, who remains his central muse to this day. Over its 10 years of existence, the brand has had plenty to celebrate: growth from boutique to fashion week, viral trends, celebrity adornment and some recent new expansions. Just last year, Jacquemus unveiled its entrance into the menswear arena with a Spring/Summer line. The year prior, the brand forayed into handbags and hats to big success.

Jacquemus plans to hold its 10-year anniversary celebration in Provence, France, where the titular designer grew up. The brand will put on a co-ed fashion show, displaying mens and womenswear side-by-side. It will be a showcase of the its offerings over the last decade and a ceremony for its future. When asked about his feelings approaching this milestone, Jacquemus told WWD, “I started at 19, I’m 29 now. How do I feel? Pretty good. It’s weird. It’s a lot of things. But I think this is going to be a new start for us.” With buzz, beauty and new business ventures on its side, Jacquemus will hopefully have many more anniversaries to commemorate.

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