If you ever find yourself in a rocky desert, a landscape similar to Mars, or simply on the city streets, then Prada’s new Spring/Summer 2023 Linea Rossa Eyewear collection may be right for you.
The collection is composed of three styles, two sunglasses and one optical frame, a combination of dynamism and modernity. While keeping the brand’s minimalist and sleek style, wraparound constructions give the frames a performance feel that are marked with the Linea Rossa emblem.
Actor Jake Gyllenhaal fronts the frames for the campaign, photographed by Norbert Schoerner. Gyllenhaal is depicted as an explorer, donning sports-inspired eyewear as he traverses both barren landscapes and urban metropolises. The scenery captures the mix of the natural and the modern, as Gyllenhaal is seen as an “urban hiker,” or a contemporary adventurer.
“I’m honored to once again be part of the Prada family, collaborating with the incredible Norbert Schoerner on the 2023 Prada Linea Rossa eyewear campaign” shared Gyllenhaal. “I love the Prada team. They are wonderful artists and collaborators, we had a lovely time working together on this campaign. Ever true to the beauty of the brand, the new Prada Linea Rossa eyewear is incredibly designed and expertly crafted.”
The focus on paradoxical terrain embodies the eyewear’s versatile, technically constructed design that can be worn in both urban and natural extremes. A nylon-fiber base and color-contrast-enhancing Tuning lenses provide improved vision and a lightweight feel for any occasion.