JBL Announce the Return of JBL Fest and Appoint The Kid Laroi As Newest Ambassador
The One-of-a-Kind festival hosted by Bebe Rexha kicks off in Las Vegas on September 27.
After a three-year hiatus, the JBL Fest is back! The festival returns to Las Vegas with a star-studded lineup. The three-day festival brings music, gaming, and sports together to give fans a unique experience. For this year’s event, Bebe Rexha hosts, while Doja Cat headlines.
After her 2018 single “Mooo!” blew up in 2018, Doja Cat has become a chart-topping sensation. She’s been a JBL Global Ambassador since April of 2022 and now serves as the face of the brand. For JBL Fest, Doja Cat is bringing her raw, unfiltered talent to the JBL Live! stage. In addition to her headline show, Doja Cat has curated special experiences for fans to enjoy during the day.
The Kid Laroi joins Doja Cat on the JBL Live! stage for his own set. The Australian rapper first made waves when he posted his original verses on social media. Now, he’s gained massive success, and was nominated for Best New Artist at the Grammy’s.
“I’m stoked to work with JBL because I vibe most when I’m completely dialed into what I want to say as an artist and person, and the brand supports and encourages self-expression,” said The Kid LAROI. “Our shared passion for making bold statements through music and sound is truly inspiring.”
The festival kicks off with an invite-only welcome party on September 27. Bebe Rexha will perform during the event. Guests are can experience JBL’s involvement with music, gaming, and sports through immersive events. On September 28, Doja Cat and The Kid Laroi take the stage. Fans receive access to a limited number of tickets and can participate in a selection of events throughout the day. The festival comes to an end on September 29. World-renowned DJ Martin Garrix closes out the party with his pop and electronic hits.
“We’re making up for lost time, so this year’s Fest, hosted by the one and only, Bebe Rexha, will be jam-packed with never-before-seen events including special experiences for consumers, performances, and a virtual exploration into the Metaverse, all designed to bring together the most daring and disruptive voices to be heard across music, sports and gaming,” said Bill Wyman, vice president of integrated marketing at HARMAN.
For more information on JBL Fest 2022 and on how to get tickets to visit the JBL Fest website.