A glamorous new campaign has emerged from Dior Makeup with Jenna Ortega as its face. Rouge Dior On Stage, a shine lipstick with long-lasting performance, introduces a formula for 24-hour hydration and maximum impact. 

Under Peter Philips, Creative and Image Director for Dior Makeup, a new era of Dior lipstick is ushered in, marked by an elongated midnight-blue silhouette and a reversed CD logo. The thin, easy-to-use applicator is built to preserve the lipstick’s ultra-melting formula. The line includes versatile shades such as 390 Redwood Star Shine, 120 Iconic Rose, and 550 Red Shock. Ortega’s personal favorite is Red Shock for its boldness. 

Amid camera flashes, Ortega steps onto the Dior red carpet in a lipstick shade to match. The actress embodies the confidence of the campaign, directed by Gordon Von Steiner and shot by Oliver Hadlee Pearch. Rouge Dior On Stage’s ultra-long wear derives from two phases in the lipstick’s application process: an “ultra-color” phase, which anchors the pigment on the lips, and a “coated shine” phase, which imparts shine and softness using a blend of oils. 

“Whenever I apply someone’s lipstick, there’s this feeling of wow, of cool and sophistication, this empowerment, which is what I wanted to put in this new creation. Rouge Dior On Stage puts you where you’re meant to be: in the spotlight,” Philips said. 

With a formula that prevents smudging and an applicator that enhances precision, Philips’ ten contemporary and classic shades come to life under the spotlight.