Jennie and Chanel are a natural pair. She brings out the timelessness of the French fashion house while adding her unique youthful vibrancy to the classic elegance. A longtime darling of Chanel, Jennie first paired with the fashion house in 2017. Now, in 2021, she is officially the new global face of the Chanel Coco Neige 2021/22 collection campaign.

Shot by Dutch photography duo Inez & Vinoodh, the campaign features snow, ski and sports. Wearing a two-piece hot pink suit emboldened with print motifs underneath a long puffer coat, accessorized with the brand’s body chain, earrings and an asymmetrical necklace, only could Jennie lay such unpretentious easiness on the function and style of this winter sporty line.

A combination of high-tech clothing and winter ready-to-wear, the Chanel Coco Neige collection was first launched in 2018, designed by Karl Lagerfeld and embodied by Margot Robbie. Since then, the collection has been redefining an outdoor winter wardrobe with new volumes, a signature chain trim with layered textures and patterns.

“Just hearing about being able to join the ‘Coco Neige’ collection was like a dream,” Jennie said during the campaign shoot. “I love to go out in the snow, doing winter sports. I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow.” 

The Chanel Coco Neige 2021/22 collection will be available Tuesday, September 28, 2021, on Chanel.com.