JENNIE’s relationship with adidas has, until now, been defined by ambassadorship, with the artist fronting campaigns and serving as a recognizable face of the brand. This September, the partnership enters a new phase with adidas Originals by JENNIE, her first collection as a co-designer.

Courtesy of adidas Originals

The campaign, titled “Cosmic Ballerina, Kinematics,” places her within a surreal, gravity-free environment that expands on the collection’s direction. JENNIE describes its central concept as “Functional Grace,” combining the control and precision of ballet with the physical strength behind the form. The campaign, titled “Cosmic Ballerina, Kinematics,” places JENNIE in a surreal, gravity-free environment that expands on the collection’s futuristic direction. Her suspended poses and gestures make movement the central focus, connecting the discipline of ballet with the openness of an imagined cosmos.

Courtesy of adidas Originals

The collection translates ballet’s proportions and layered construction into the sportswear language of adidas Originals. The SUPERSTAR SQ BALLET offers its clearest expression, recasting the classic sneaker through the squared silhouette of a pointe shoe. Crafted in leather and lined in lambskin, it features ribbon detailing and removable laces for varied styling. The apparel continues the idea through reworked track tops and pants, wrap skirts, sheer bodysuits and leggings, knit cardigans and fleece half-zips. Cutout socks and tall knit leg warmers complete the wardrobe and reinforce its emphasis on layering.

Courtesy of adidas Originals

adidas Originals by JENNIE launches September 1 at select adidas stores, through the CONFIRMED app, at adidas.com/JENNIE and from select retailers.