Chanel has just welcomed Korean singer and House Ambassador JENNIE to join Lily-Rose Depp as the fresh face of the Première Édition Originale watch. Having mesmerized audiences since 2022 as the muse of COCO CRUSH, JENNIE now takes center stage representing the iconic timepiece alongside Depp.

Directed by Inez & Vinoodh, the accompanying films showcase JENNIE amidst the enchanting backdrop of Paris, capturing Chanel’s brand identity of timeless elegance.

The Première Original Edition watch boasts intricate craftsmanship, epitomizing CHANEL’s dedication to luxury. The watch is crafted with a steel case enveloped in 18K yellow gold (0.1 micron) and the watch’s black-lacquered dial provides a striking contrast to the rest of the piece. Enhancing its allure is the steel crown adorned with an onyx cabochon — an uncommon, experimentational element for the brand. The steel chain bracelet, interlaced with a black leather strap, offers a fusion of sophistication and contemporary style.

Equipped with a high-precision quartz movement, the Première Édition Originale watch ensures accurate timekeeping while exuding timeless beauty. With a water resistance of 30 meters, this versatile accessory is suitable for various occasions, whether for a casual outing or a glamorous soirée.