Jessie Ware Speaks On Her Newest Music Video And More

Jessie Ware Speaks On Her Newest Music Video And More

Jessie Ware Speaks On Her Newest Music Video And More

"What’s Your Pleasure?"

"What’s Your Pleasure?"

Photography: Carlijn Jacobs

Text: Valerie Stepanova

Jessie Ware does not quite fit the singer/songwriter mold many of us have in our heads. This London-based creative is a true multi-hyphenate: not only she dreams up rhythmic and flirtatious party beats but also dabbles into podcasting with “Table Manners”, the show about food and family that she hosts alongside her mother. Gold-certified and nominated for The BRIT Awards for times, Jessie is not playing around — and in 2020, she looks ahead to shifting everyone’s perspective to the music she’s making right now.

Released earlier this summer is What’s Your Pleasure? — the artist’s newest album that includes the acclaimed singles “Spotlight,” “Ooh La La” and “Save A Kiss.” Echoing disco divas of the past and building upon Nu-disco tunes, the album sees Jessie audaciously mulching several decades of party music into an album so relentless that it doubles as a playlist. It’s a recipe for club glory with its sleek disco influence and the free-roaming bass lines that will for sure have you dancing the night away — even at the time when the club and party scene is a little bit out of reach.

Today, Jessie is coming to us with her newest release to date: a music video for “What’s Your Pleasure?” – the latest single from her critically acclaimed album of the same name. The clip sees Jessie bust a move alongside a string of dancers in jaw-dropping party attire. Check out the vid and read our interview with the chart-topping singer below:

V Magazine What is the inspiration behind your new music video "What's your pleasure?”

Jessie Ware The video, like the album, is all about escapism. I wanted the video to be all about letting loose and having sheer unadulterated fun with a sprinkle of filth!

V How was it like working with Vicky Lawton? How did the collaboration happen and what was the creative process like during a pandemic?

JW Vicky did "Save A Kiss" with me remotely and so brilliantly whilst in lockdown. She also shot me for a magazine over FaceTime – and even though we hadn’t met face to face – we got on so well and I trust her direction. Vicky really elevated the fashion moments in this video – and knows how to light a girl well! She had such brilliant energy on set and it was honestly one of the most fun videos to make.

V The WYP music video screams sexy and disco vibes, and includes amazing choreography. What was your favorite part of the choreography if you had to choose? What was the most difficult?

JW I have been working with French choreographers, ICouldNeverBeADancer for this whole campaign. They are fantastic and understand my love for Fosse and my desire for my fans to be able to dance with me. I love the simplicity and musical theatre element of their moves. Its fun, elite and anyone can have a go. The hardest part of this video was that it came about very quickly so I didn’t have that long to learn the choreography, but I got there!

V What was your favorite part of filming?

JW Watching the dancers having so much fun and us all cheering each other on. In addition to this, its got to have been the big hair moment!!

V Your album charted #3 in the UK? How did you react to the news and how did you celebrate?

JW IT WAS WONDERFUL, MAINLY BECAUSE I KNEW MY FANS LOVED IT SO  MUCH. I CELEBRATED BY TRYING TO THINK I WAS YOUNGER THAN I AM, MY HUSBAND AND I WENT TO A PARK WHERE THERE WERE LOADS OF STUDENTS DRINKING. IT WAS ALSO POURING DOWN WITH RAIN, SO WASN’T THE MOST GLAMOROUS OF OCCASIONS!

V How would you describe your music for new listeners?

JW FLIRTATIOUS, DIRECT, MELODRAMATIC & SENSUAL ;)

V What is one message you want to give to your fans through your music?

JW DANCE LIKE YOU'RE ABOUT TO GO AND HAVE SEX

V What can fans expect to see from you in the upcoming future?

JW MORE DANCING, MORE FUN AND MORE BIG HAIR

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