Jil Sander Explores Intimacy and Touch In Its Spring/Summer 2021 Campaign

A new collaborative project dreamed up by the House’s friends and family.

Embarking on their new ad campaign project for the Spring/Summer 2021, Jil Sander wanted to continue their ongoing campaign project dedicated to feelings, connection and touch. To further expand on these timeless themes, Lucie and Luke Meier (the husband-and-wife duo behind the minimalism-driven fashion house) decided to invite photographers and previous collaborators to interpret the sentiments and values they are infusing into Jil Sander.

“What we like about this campaign-project is working collectively; with the authors, the protagonists of the pictures, and our team,” the Meiers explained. “Improvising around a given theme, as ‘touch’, ‘intimacy’, ‘friendship’, playing with individuals you feel akin to, you trust and understand. We are extremely happy that Shaniqwa, Nigel, Drew, and Bibi, together with Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun and Leo Bhanji accepted our invitation and once again handed over to us the authorship of a work which is essentially choral.”

Inaugurated last fall by Anders Edström, Olivier Kervern, Chris Rhodes, Lina Scheynius and Mario Sorrenti, the project opens its new chapter with collaborators like Bibi Borthwick, Drew Jarrett, Shaniqwa Jarvis, and Nigel Shafran. Using the photography art medium, they portrayed what Lucie and Luke Meier’s work and the garments they design suggest, as if they were characters in a conversation among friends. They all created different atmospheres, photographing their subjects in the city, in their gardens or in their ateliers — a journey led by intimacy where all the voids and distances are filled by the trust.

Rumor has it that this ongoing collaborative project for Jil Sander will also be published into a book — so brace yourselves for more art and creative expression coming from the fashion house of Jil Sander. Check out the project’s new installment — a constellation of images where every frame counterpoints the other while still contributing to the whole — in the gallery below:


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