With great pride, Jimmy Choo announces the addition of K-Pop sensation Mi-Yeon from (G)I-DLE as their newest esteemed global brand ambassador. Mi-Yeon will take center stage in the brand’s highly anticipated Autumn 2023 campaign.

“I am excited and honored to be joining the Jimmy Choo family as a global ambassador,” said Mi-Yeon in a statement. “I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on.”

“Mi-Yeon is magnetic,” says Creative Director, Sandra Choi. “From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo. We are thrilled to have Mi-Yeon join our global Jimmy Choo community.”

For an exclusive look at the complete campaign, slated for launch on August 30, be sure to visit Jimmy Choo’s social media channels and jimmychoo.com.