With a personal style representing Scotch & Soda’s brand, Joe Jonas is at the forefront of a new chapter for the brand. Jonas, the brand’s first-ever ambassador, will lead in designing a new capsule collection that will be released in Fall 2024. Under Bluestar Alliance’s acquisition of the brand in April 2023, Jonas is set to be the face of Scotch & Soda throughout the Spring 2025 season.

Joe Jonas | Photography Miles Leave | Courtesy of Scotch & Soda –

“I’m excited to partner with Scotch & Soda – a brand that stands for individual artistic expression through style. I look forward to working with such an internationally renowned brand in the seasons to come.” —Joe Jonas

Photography Miles Leave | Courtesy of Scotch & Soda

Scotch & Soda is known for representing the “free spirit of Amsterdam” and offering a dynamic wardrobe inspired by music and travel, which ultimately aligns with Jonas’ background as a musician. With vivid colors, prints, and textures, only the highest-quality fabrics are used to create its collections.

“Scotch & Soda is taking a more elevated, focused approach to our collections to offer expertly designed and premium pieces that our consumers can enjoy,” says Eran Kaim, Chief Product Officer of Scotch & Soda. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand.”

Photography Miles Leave | Courtesy of Scotch & Soda

The Fall 2024 season marks the introduction of not just a new collection, but a new identity for the brand. Joey Gabbay, CEO of Bluestar Alliance, the parent company of Scotch & Soda, anticipates that the collaboration with Joe Jonas is just the beginning of a series of impressive partnerships poised to elevate the brand on a global scale.

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