Jorja Smith Unveils Sultry Single

A highly-anticipated prelude for more new music from Smith in 2021

Grammy-nominated songstress, Jorja Smith drops an irresistible new single, “Addicted.” Long-awaited, the smoldering track is inspired by “focusing on wanting the full attention of someone who’s not giving enough (or any) when they should be,” said Smith of the record.

Photo courtesy of Mike Excell

The brooding ballad kicks of with a hard-hitting base, while enticing guitar strums step in to back up warm melodies. Smith’s songwriting magic is on full display, as she taps into relatable feelings and reflects on an un-balanced relationship.

“The hardest thing/You are not addicted to me/I’m the only thing you should need/You should be addicted to me,” she sings on the chorus. “The hardest thing/I’m too selfless to leave/You’re the only thing that I need/You should be addicted to me.”

This release came with a stunning music video, with visuals entirely shot via webcam–certainly embracing the U.K.’s stay-at-home order. Co-directed alongside Savannah Leaf, Smith debuts her newest tune singing along in a montage of playful outfits and backdrops, from the couch, to mirrored walls and a marble floor, and fireworks.

Smith shares that “the video is multiple versions of me singing the song; having fun dressing up, not trying to be too serious and just giving myself more freedom.”

If anything, her 2020/21 repertoire showcases the singer’s range and versatility.  “Addicted” proceeds Smith’s energetic dancehall burner, “Come Over” featuring Popcaan and also, “By Any Means,” the powerful release that mirrored the urgency swelling in 2020 around a larger civil rights movement. Over the past two and a half years since the release of her Grammy-nominated debut album Lost & Found, Smith continues to command our attention with her evocative songwriting, beguiling delivery, genuine emotion and unquestionable talent.

Watch the “Addicted” video below.

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