For its Men’s Spring-Summer 2026 Formalwear campaign, Louis Vuitton has found its latest embodiment of elegance in Jude Bellingham. The English football player, already known for his off-field style and on-field precision, fronts the latest campaign and collection under creative director Pharrell Williams.

Images courtesy of Louis Vuitton

Throughout the campaign, Bellingham wears the kind of tailoring that merges heritage with modernity. Workwear-inspired suits, business staples, and sleek evening attire further on Pharrell’s idea of dress, and the brand’s overall idea of refinement. In true Louis Vuitton tradition, the collection redefines formalwear for the man who shifts seamlessly from the workplace to standing reservations at the newest Michelin spot.

The color palette is muted, something typical for a smaller, transitional collection. Leather goods from the updated LV Aerogram round off the collection, with new editions of the Keepalls and Duo Patches rendered in waxy, grained calfskin leather. Perfect for everyday wear, they are accessories that will grow with you over time. Everyone needs a bag, businessman or not.

Images courtesy of Louis Vuitton

More than clothes, this collection continues to further the work Williams has been doing at Louis Vuitton. Bellingham, with his mix of athletic prowess and sartorial ease, makes a convincing case for Williams’ vision of the modern gentleman—someone who is ambitious, stylish, and unafraid to keep formalwear hanging in the back of a closet.

The campaign launches August 14th across Louis Vuitton’s print and digital platforms. The Men’s Spring-Summer 2026 Formalwear collection arrives in stores on August 28th.