Juicy Couture Is Getting Turned Into a TV Show

Juicy Couture Is Getting Turned Into a TV Show

The story behind the velour sweatsuit will be told on screen.

The story behind the velour sweatsuit will be told on screen.

Text: Jake Viswanath

Get ready to relive the glory days of rhinestoned Juicy Couture tracksuits, because the ultimate connoisseur of velour is getting its own TV show. E! has green-lighted a pilot for Juicy Stories, an hour-long dramedy centering on original Juicy founders Pamela Skaist-Levy and Gela Nash-Taylor, with Sex and the City alum Michael Patrick King and Amy B. Harris signed on as executive producers. Needless to say, the project is in great hands.

Juicy Stories will be set in the land of Juicy-mania, Los Angeles, in the late 1990s, and focus on how the "two women in their 20s created the iconic “Juicy” tracksuit and turned their $200 investment into a billion-dollar business — and a life-long friendship." The show was inspired by Skaist-Levy and Nash-Taylor's Juicy-centric memoir The Glitter Plan, and will also be narrated by the duo in the present.

The new project comes at an ideal time for the brand, as Juicy Couture and the iconic sweatsuits experience a major revival in the fashion world, onset by high-profile collaborations with Vetements and Urban Outfitters—and fervent nostalgia for the '90s and early aughts, of course. But when icons like Britney Spears, Kim Kardashian, and Paris Hilton turned the sweatsuit into historical mementos, who could blame our rediscovered fawning?

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