As she sits in the driver’s seat of her career — starring in the Jordan Peele-produced horror film HIM and executive producing Idiotka — Julia Fox is booked and busy! Being New York City’s reigning favorite girl who’s always on the go, Fox knows the value of self-care, recently adding another muse crown to her repertoire as one of three faces of Mienne’s debut luxury self-care line, Mine by Mienne. 

Embodying the brand’s ethos of composure, confidence, and liberated sensuality, Fox becomes the object of her own desire. With oneself as the sun of the campaign, Mienne and Fox shine a light on how your own relationship with sex, love, expression, and intimacy is self-defined and can be liberated through rituals and little daily luxuries.

Below, V chats with Julia Fox about indulging in Mienne, her relationship with self-care, and the pressures of being a multihyphenate icon—what makes Miss Fox so Julia?

Courtesy of Mienne

V Magazine: In the “Mine by Mienne” campaign, you take complete control of the lens—literally becoming the object of your own desire. What was it about this concept that felt powerful or timely for you?

Julia Fox: I loved it because the brand is all about self-empowerment, and I find taking photos of myself more empowering than posing for someone else. It’s a lot more self-fulfilling being the artist and the subject.

V: Mienne talks about pleasure and sensuality as forms of self-connection. What’s your relationship to those ideas right now—in a world that often wants women to be desirable, but not desiring?

JF: Pleasure is a form of self-care and allowing oneself to indulge and fulfill one’s desires and not feel ashamed or guilty is inherently a feminist act and a subtle act of rebellion.

Courtesy of Mienne

V: You’ve been outspoken about sex, beauty standards, and self-worth. What made you say yes to Mienne—and what do you think separates it from typical luxury or beauty campaigns?

JF: Mienne is a women-led company, and the way they accommodated my vision did not go unnoticed. It’s very rare not to have a company push their vision onto you. Usually, you’re just expected to perform like a puppet in a concept you might not necessarily believe in.

V: You’re starring in HIM, produced by Jordan Peele, coming this fall. What can you tell us about your character—and what was it like working on a psychological thriller with that kind of pedigree?

JF: My character is very insidious. She comes off a certain way and then ends up being something totally different. I don’t wanna give too much of it away, but it’s definitely going to be an insane film, and I think people are going to respond to it, due to its themes feeling very relevant to what’s going on in the world right now.

Courtesy of Mienne

V: You’ve got multiple films at Tribeca this year and just executive-produced Idiotka. What drives your choices right now—do you feel like you’re curating a specific body of work, or following your instincts project by project?

JF: I am not a calculated person at all. I just trust my instincts and go with my gut. A lot of it begins with receiving the script. If I feel emotional while reading it, I’ll do it.

V: You’ve become this unlikely fashion and pop culture oracle—someone who can speak to politics, sex, and style all at once. Do you ever feel pressure to have a take on everything?

JF: No, not at all. I do what I do because it’s fun. The moment it stops being fun, I will move on to something else.

V: What’s something people still get totally wrong about you?

JF: I don’t really listen to the haters, so I wouldn’t know what they’re talking about, to be completely honest. So many people think different things about me. I will say that I have the best fan base in the world that truly understands nuance and my subversive nature, and always go to bat for me in the comments. That’s who I listen to. 

Courtesy of Mienne