Juliette Lewis is Bringing the 90s to Acne Studios' SS18 Campaign

Juliette Lewis is Bringing the 90s to Acne Studios' SS18 Campaign

“Acne Studios is loud, Juliette’s loud.”

“Acne Studios is loud, Juliette’s loud.”

Text: Erin McDowell

Acne Studios is known for being a little unorthodox, and the star of its latest campaign embodies just that. In their SS18 lookbook, Juliette Lewis models a collection inspired by the “strong women of 90s cinema” filled with vibrant hues and seemingly espionage-inspired poses. 

Speaking on the theme for the campaign, Creative Director Jonny Johansson explained how there are "all these amazing strong female characters who have a lot of things to think about other than fashion and they all look incredible." He went on, saying, "they were the starting point from which the collection grew."

Taking inspiration from iconic female roles of the 90s,  including ones played by Lewis herself, Johansson chose his muse with intention. “Acne Studios is loud, Juliette’s loud”, founder Jonny Johansson told i-D. “We created this character together and it turned out really cool!” No arguments there. With the help of photographer Talia Chetrit and stylist Vanessa Reid, the campaign took on a cinematic feel as Lewis embodied the character who would wear the clothes.

“Juliette came on set, saw the clothes and just started to create this character,” says Johansson. “It was exactly what I wanted. Talia followed her mood and movements and the images turned out great.” Check out the slideshow below to view the entire campaign.

Credits: Photos via Acne Studios

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