Stepping on as PUMA’s creative director for the Women’s Basketball category in 2020, June Ambrose promised to reimagine what it means for women to be both stylish and active. Three years later, Ambrose has not only stayed true to her word, but is launching her first co-branded collection, “Keeping Score,” with the activewear label. Available globally on January 26th, 2023, “Keeping Score” aims to celebrate women and their big wins, as well as Ambrose’s imprint on hip hop culture and fashion. 

Over the span of three successful decades, June Ambrose- designer and creative director- has made herself a force in the fashion industry. When Ambrose commenced her career in the music industry in the early 90s, the American mainstream had yet to see the value in hip hop music and its mavens. 

After a brief time at Uptown MCA Records, Ambrose discovered her passion for fashion as a stylist for artists in their music videos. She would eventually work as the creative director and costume designer for some 200 music videos, collaborating with the likes of Missy Elliot and Jay Z. She has also worked on innumerable ad campaigns, global music tours, red carpet appearances, and photo shoots. It’s safe to say that if there’s a bridge between the fashion and music industries, it’s Ambrose. 

Through her work, Ambrose has elevated the music video into an art form in its own right. Ambrose’s establishment of hip hop artists as cultural and commercial symbols allowed her to change the way people enjoy music videos, making them advertisement in and of themselves. Ambrose’s understanding of brand placement within these music videos enticed high and low end brands to appreciate and popularize hip hop culture for the very first time. 

Today, Ambrose’s 20-piece apparel, footwear, and accessories collection encourages women to keep score of their wins. Launching in two parts, the first drop is available on January 26th. Fashioned out of a stunning burgundy and blue color way, drop one is composed of garments that were popular during the early stages of Ambrose’s career, including reversible shorts and beanies, an oversized hoodie, a removable mesh jersey sports bra, color block leggings, and a balaclava. Pieces such as the breakaway maxi skirt point to the versatility in the garments. Designed to be styled in a multitude of ways, there’s nothing “to the books” about this collab. 

With the firm belief that “life is a sport,” Ambrose encourages women to “only compete against the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock begin Keeping Score.”