JW Anderson: Made in Britain

JW Anderson: Made in Britain

JW Anderson: Made in Britain

The brand's latest collection celebrates its origins and local factories.

The brand's latest collection celebrates its origins and local factories.

Photography: Lewis Ronald

Text: Juliana Bakumenko

Following one of the most stressful weeks of the year for most Americans (in 2020, that’s saying something), we can find some relief and excitement across the pond. United Kingdom-based label ¬†JW Anderson has released a new capsule collection, aptly entitled “Made in Britain.”

The limited release collection consists of eco-conscious garments and accessories, the collection name not only referring to the brand’s origins, but also where each piece in this collection will be produced. The collection will be made in UK-based factories, using surplus fabrics from previous collections as a form of upcycling.

“Made in Britain” has been put together entirely during the lockdown, following months of designers and seamstresses communicating via Zoom and digital platforms to coordinate the collection. Consisting of six ready-to-wear garments and six updated versions of the brand’s signature Penis Key Ring, the collection’s visible stitching and patchwork pieces contribute to the sustainable feeling and the idea of the collection being reworked from older materials. There’s still a refined quality to the collection, structured silhouettes and buttoned-up garments letting us know the work is all intentional.

After months of discourse on the future of fashion amidst a global pandemic, fashion commentators have wondered if this is just what the industry needs to check itself and limit the obscene amounts of waste it emits. Several brands and designers have began to take more eco-conscious approaches in the past several months, and it provides further hope to see JW Anderson move toward sustainability as well.

Available now on JWAnderson.com and Farfetch, support the work of UK-based factories with this casual and cool collection.

Credits: Images Courtesy of JW Anderson

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