Along with pop sensation Dua Lipa, fellow singer Jennie of the K-pop group Blackpink is continuing to model the iconic interlocking “C” logo in Chanel’s Spring 25 handbag campaign. Jennie is a tenured Chanel ambassador, having established her love of the brand back in 2017. 

Courtesy of Chanel

“The Chanel 25 handbag symbolizes freedom of movement. It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way,” Jennie said. “It’s the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It’s so practical and essential for traveling abroad and for work.” 

Award-winning director Gordon von Steiner shot the campaign video set in Manhattan to the soundtrack of “She Drives Me Crazy” by Fine Young Cannibals. 

Courtesy of Chanel

“With this iconic ’90s pop song, it feels like a short music video capturing the streets of New York,” Jennie said. “I hope everyone who sees the campaign feels a sense of freedom and positive energy.” 

Courtesy of Chanel

David Sims also shot some signature minimalist photographs of Jennie to complete the vision and show the full potential of the Chanel 15 handbag. It combines style and functionality with flexibility and lightness. The bag can be effortlessly thrown over the shoulder or carried by hand and is available in black leather, denim, or bright colors. 

Courtesy of Chanel