K-Pop Star Hongjoong Brings VMAN to The Balmain Homme Show

Take a peek at one of the major events of the 2023 Fall/Winter menswear

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  • Image Courtesy of ATEEZ

In honor of Pierre Balmain’s legacy, the Balmain Homme 2023 Fall/Winter collection, presented at Paris Fashion Week, celebrated the ultimate in French style. For this season, artistic director Olivier Rousteing crafted a collection of suede suiting and metallic prints, reflecting the thriving history of the Maison.

VMAN followed K-pop Star Hongjoong, a member of the boy band ATEEZ, inside the lavish event. For the occasion, the musician wore a black suede blazer with a sensual asymmetric V-neckline and white garnish along the edges. Enter the behind-the-scenes and discover the secrets of the Balmain Homme Parisian runway.

See below for the full visual diary:

“Ready after a fit check.”
“Heading down to the lobby. A little nervous, but  working on perfecting the poses.”
“Checking the look with some selfies.”
“Still got some time to gather myself. So nervous, but so ready. Excited beyond belief. Sitting down to calm myself down.”
“Finally arrived at the Balmain presentation! Ready for the cameras.”
“‘Hello, I’m Hongjoong of ATEEZ.’ Meeting new people with the same passion for Balmain and fashion. So thankful for every moment.”

“Is this a dream?☁️ The one and only Olivier telling me all about the new collection himself” “Last snaps with Olivier. Dreamt my way here, gotta keep the moment forever.?”

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