Kaia Gerber Stars in Her First Chanel Campaign

Kaia Gerber Stars in Her First Chanel Campaign

The fashion house's SS18 handbag campaign stars fashion's favorite model.

The fashion house's SS18 handbag campaign stars fashion's favorite model.

Text: Erin McDowell

Karl Lagerfeld's newest muse is killing the game yet again, this time in her very first Chanel campaign. With three Chanel shows and a series of knockout fashion weeks already under her belt, Kaia Gerber returns to the fashion house for the SS18 handbag campaign.

Photographed by Lagerfeld in founder Coco Chanel's home, Gerber wears pieces from the new collection in the very room where Coco entertained guests. The classic feminine pieces are accented by statement bags — namely, more of the transparent bag trend and other strong textures. Kaia Gerber proves she's no longer the ingenue of the fashion world as the 16-year-old continues to set herself apart as one of its brightest stars. Surrounded by Coco Chanel's personal belongings, it's hard to imagine how Gerber can possibly top this latest achievement. Luckily, with the AW18 show approaching, we won't be without new looks from Gerber and the heritage brand for long.

To view the full campaign, check out the slideshow below.

Credits: Photography by Karl Lagerfeld

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