Karol G Drops First Collection With Kappa
Following the announcement of a long-term partnership between the musician and Italian sportswear brand, the collaboration launched its first collection.
Alongside the partnership is a drop of the first Karol G x Kappa collection, inspired by Karol G’s latest single “Bichota.” As the largest female Latin artist of today and personal fan of the iconic Kappa styles, Karol G wanted to produce a collection which represented the song’s message—empowering women, and doing so with strong looks of celebration and force.
“I think that the way people dress is something intimate and personal,” said Karol G. “For me, it’s more than just following the trend of the moment, it’s about wearing what makes you feel good and helps you express who you really are as a person.”
The collaboration is designed with today’s modern woman in mind. With relaxed yet crisply tailored silhouettes and both flared and fitted tracksuits, hats, bumbags and slides plus a black and brown palette, each piece is designed for the strength of the woman who is distinctive and unique, who knows what she wants and won’t settle for less.
Each piece in the collection also includes personalized detailing—Karol G’s signature and the word Bichota mark the garments, while the iconic Kappa Omini logo depicting a back-to-back silhouette of a man and woman also adorns the pieces.
“The Kappa brand has seen tremendous success with musicians over the years, earning its place as a worldwide recognizable brand synonymous with the latest talents,” said Lorenzo Boglione, VP of Sales at Kappa. “Knowing Karol G was a personal fan of the brand, we felt it was only natural to collaborate with her on a larger partnership, beginning with this first drop that celebrates her latest single, supporting the message of women empowerment.”
The campaign, shot by Sam Hayes in Little Haiti, Miami, brings the collection to life and evokes the strength and power Karol G and Boglione speak of. Drawing inspiration from car clubs of the 90s and the distinctive, vibrant rawness of Miami graffiti culture, the campaign evokes a dynamic lifestyle that highlights Karol G and the collection.
“I have the amazing opportunity to work alongside Kappa to create a clothing line that everyone will be able to wear, with an incredible color palette, different textures and inclusive styles that will make anyone who wears them feel beautiful, confident and special,” said Karol G. “Needless to say, this is definitely a collaboration that has a lot of pikete (swag).”
The Karol G x Kappa collection ranges from $35-$120. Shop the first drop now at www.karolgbykappa.com.