As a champion of the indie sleaze genre, Isabel Marant’s eponymous French brand has released a campaign for her Spring/Summer 2025 collection featuring supermodel Kate Moss and K-pop star Seonghwa of boy band Ateez. 

Former French Vogue editor-in-chief Emmanuelle Alt styled the campaign, and contemporary photographer Robin Galiegue shot it in Paris. The classic setting of the imagery focuses on capturing an effortless sense of style through Marant’s new line, with simpler pieces harkening back to the simpler aesthetic of the 1990s and 2010s.

The knit materials and modern hardware juxtaposed with ’90s icon Kate Moss and 2020s music sensation Seonghwa shows a conscience for bridging both culture and timeless style, making way for a new generation of Isabel Marant savants while keeping the ideals of the classic “Isabel Marant woman” still alive and well in every collection.