Kate Moss is stepping into yet another unforgettable moment. Donna Karan New York has tapped the supermodel to captivate us all with its Spring 2025 campaign, in which Moss embodies the brand’s signature blend of sensuality and strength.

Courtesy of Donna Karan

Shot by photographer and friend Craig McDean, the campaign captures Moss in a series of noteworthy images highlighting the collection’s genteel and contemporary direction. Set against a backdrop of soft, natural light, the visuals reverberate the essence of the Donna Karan woman – confident, accomplished, and classic.

The Spring 2025 collection features a masterful mix of solid frameworks and fluidity from blazers with sculptural halter details, draped dresses flattering the frame, and slouchy knits. From floor-length dresses to work pants and vests, there is an outfit for every type of woman in every phase of life. The monochromatic palette of gold and silver is elevated with glittering finishes, metallic accents, and radiant hardwear – all inspired by the brand’s history and archives. 

Courtesy of Donna Karan

“It was great working with Donna Karan New York again and shooting with Craig McDean is always fun, he is like family. To me, Donna Karan has always been about effortless glamour and luxury with a little bit of an edge, and this collection really captures all of that,” says Moss. 

Since the relaunch of Donna Karan New York, contemporary fashion has been reinvigorated, remaining genuine to the brand’s roots. Donna Kara championed a system of dressing, its ethos highlighting the transition from day to night and work to play. This season is no exception, with its admirably crafted pieces. 

Courtesy of Donna Karan

The campaigns’ rollout is as dynamic as its new face, spanning digital platforms, print media, and outdoor displays—making it hard to miss Moss’s familiar face. The 360-marketing approach reinforces Donna Kara’s commanding presence in the industry while honoring its memorable past.